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Where does our story begin

We are a family business striving to bring the modern linen classics to contemporary homes. Passionate about aesthetics, our principal idea is to make things that are not only practical, but also beautiful.

Our story

Linen Tales was first introduced to the world in our own home. To show that the new look made home more beautiful, we opened our living room doors for everyone to visit. We wanted to show how beautiful linen textiles can be while merging the tradition and history of this fabric with a modern interior, all set up in a 16th century building.

It all started with reimagining the fabric. We wanted to keep the Lithuanian linen traditions, but the grey rough linen hardly made contemporary life rituals inspiring. Our formula was to infuse more colours and softness. And it worked.

What started as a small open house store, quickly became a brand with clients all over the world.

Objectives & Strategy

Linen Tales strengths are the uniqueness and diversity of the patterns & colours. Every effort is made to boost the brand’s value through the long-term development of product, store and distribution concepts.

Made to last

By creating products of high quality we want to encourage a “less waste, conscious consumption" mindset where products are used over and over again, passed down to family, friends and even through to future generations.

Linens for all seasons

Our collection offers continuity. The colours & prints have been curated to traverse seasons so that you can mix & match an array of tones from across the collection to reflect your mood.

Sustainable and safe

Our vision about an ethic and sustainable production is at the heart of our business. It means respecting people and the environment in everything we do.We strive to create great products in a kind and sustainable way. We are committed to extending the product life cycle and to reducing our environmental impact throughout every segment of our business, including the design process, supply chain, and logistics choices.

Our core values


We are proud of our products and take responsibility for ensuring that they meet high quality standards. We will also take responsibility for each other, so there is a good balance between our own needs and the needs of others.


We have plenty of room for diversity and have respect for each other and the things we can contribute. We respect each other's time, thoughts. We understand that being different, we have to accept those differences.

Continual improvement

We know our goals and are not afraid to make demands on ourselves, each other and our customers to achieve them.


There are so many complicated decisions each one of us have to make in our life. So in Linen Tales we aim for simple yet effective and practical solutions and products.

Listening & Hearing

Not only we listen to what our customers or colleagues say - we hear them. We believe that true hearing of what is being said and then giving a thought about it leads to a better understanding of one another and our needs as well as leads to a better result everyday.